World First, Amsterdam Next

UK international payments company World First locates new sales office in Amsterdam: a first step in further European expansion


UK based financial payments company World First is set to open a regional sales office in Amsterdam. The Dutch move marks a further strategic expansion of the group’s activities into the European marketplace. Over the past thirteen years the company has grown to become one of the largest service providers in the field of international payments.

From its Headquarters in London, World First has quickly established a customer base in the Netherlands. However, ever-increasing demand for services from the Dutch market provides the justification for opening an Amsterdam office. As the topic of international online transactions can often be complex, personal contact is a distinct advantage and central to the way the company conducts its business. With a large number of importers and a high level of exports, the Dutch market has considerable potential. High costs for international financial transfers by Dutch banks also make it an attractive market for World First in which to compete.

The growth of online businesses and the proliferation of smartphones and tablets has, in part, contributed to World First’s stellar performance – in 2015 the company experienced 70% growth on the back of business totalling 15 billion euros in international transactions for some 30,000 companies. World First was placed at no. 26 in the Times International 200, in 2015. Predictions for 2016 are of a further 50% growth.

“We started the business three years before the first iPhone was launched but even back then we could see that the internet was having a profound impact on the speed of globalisation and the rate at which businesses in particular were taking a more global outlook. People are going to live, work, travel and invest more internationally; more and more people are going to need foreign exchange; and more and more businesses are importing and exporting”, stated World First CEO Jonathan Quin.

Initially, World First will employ around 6 customer service employees in the Amsterdam office – similar to the start-up of the Hong Kong office which now employs over 60 people. Founded by former Citibank employees Jonathan Quin and Nick Robinson in 2004, the company currently also has offices in Hong Kong, Singapore and Sydney.

Source: World First


8 June 2016

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