Cisco Launches Digital Acceleration Program in the Netherlands
The targeted investment program will boost Dutch GDP growth
California-based Cisco launched Digital Acceleration Netherlands (DAN), a targeted investment program to help boost digitization of the Dutch economy. The U.S. multinational’s initiative will support the Dutch Ministry of Economic Affairs’ “Digital Agenda for the Netherlands,” released last year.
Accelerating Dutch Digitization
Cisco’s DAN program aims to accelerate the Netherlands’ agenda by growing GDP, creating jobs and providing innovation across all sectors. Strategic activities between Cisco and the Dutch government will take place over the next three years.
Key elements of DAN include investments in digital skills and training, digitization of the Dutch transport and utility infrastructure, connected healthcare, smart campus, cyber security and support for entrepreneurship and business innovation in the Netherlands, with a specific focus on start-ups.
“The Netherlands, a historic leader in innovation, is taking the necessary steps to create a sustainable innovation ecosystem that will enable them to continue to lead in the global digital economy,” said John Chambers, Cisco’s Executive Chairman. “Cisco is proud to support the Dutch government and people in accelerating their Digital Agenda by creating next generation jobs and training, by improving education in a faster and more effective way. We believe with effective utilization of the Digital Acceleration Netherlands program, the Netherlands will see its GDP grow faster than would otherwise be possible.”
Edwin Prinsen, Managing Director for Cisco Netherlands, added: “We are very proud to run the DAN program in the Netherlands, together with the government. There are three key benefits that will make the DAN program a top focus area for our society, our customers and our partners: it creates new user experiences, enables innovative business models, and drives workforce innovation.”
The DAN program is part of Cisco’s worldwide ‘Country Digitization Acceleration’ initiative which is set up to help selected countries around the world to digitize their economies. Cisco has been a worldwide leader in technology since it established in 1984.