CampusKey Sets Up European Office in the Netherlands
South African student housing developer aims to serve growing number of foreign students in Europe
CampusKey, the South African developer of student housing complexes, has established its European marketing & sales office in the Dutch city of Leiden. The company focuses on international students and is expanding into Europe to serve the growing number of foreign students at European knowledge institutions.
PLNT start-up incubator
CampusKey has chosen to locate its new offices at PLNT, an incubator for start-ups, where it will be close to innovations that can potentially be included in its student housing concepts. At the same time, the Leiden office will also act as a bridge to the start-up community at CampusKey’s South African facilities.
Market potential in Europe
CampusKey Co-Founder Neno Haasbroek: “As the South African market is now well served by our concept, we decided last year that it would be interesting to look into expanding to the European market. Our preliminary research was very promising and we believe there is a lot of potential in Europe, especially when you look at the tremendous increase of foreign students coming to Europe.”
‘Home away from home’ for international students
Since the start of CampusKey in 2012, the company has successfully developed student housing facilities in six university cities and currently houses 3749 students. CampusKey’s main aim is to create ‘a home away from home’. There is a strong focus on safety and security within the buildings, using finger recognition technology to enter the premises and rooms. CampusKey organizes regular activities for residents, so that students can meet up, interact and make new friends. It also offers 24-hour counselling and mentoring services to students who are in immediate need for help or guidance, far away from family and friends.
Leiden, a university city
Deputy Mayor of Leiden, Paul Dirkse is pleased and proud that yet another South African company has chosen Leiden for the location of their European headquarters: “Being the oldest university city in the Netherlands and one of the oldest in Europe, I can fully understand their decision to locate to Leiden! I’m sure the expertise CampusKey has built up over the years in South Africa in creating ‘a home away from home’ will be of added value for students and student cities throughout Europe.”
Strong Holland-South Africa ties and quick access to Schiphol Airport
Besides historical ties and a similar language, the Netherlands was especially chosen for its comparable business mentality, which is, like in South Africa, also based on cooperation, openness and straightforwardness, says Chris Heunis, Managing Director of CampusKey Europe: “Leiden is not only relevant as a student city, but it also has quick access to Schiphol Airport, with the rest of Europe in easy reach”.
Source: InnovationQuarter15 November 2018