Cognizant Acquires Amsterdam-based Mirabeau

The acquisition of this digital marketing agency will increase Cognizant’s digital business capabilities abroad

Acquisition Digital Marketing Agency Mirabeau by Cognizant

New Jersey-based information technology and consulting firm Cognizant has agreed to the acquisition of digital marketing agency Mirabeau BV. The acquisition of Amsterdam-based Mirabeau will boost Cognizant’s digital business capabilities in the Netherlands and Europe.

Joining Forces

Mirabeau specializes in travel and hospitality, financial services, retail and B2B sectors. Some of the agency’s top clients are KLM, ING, Air France and Transavia. A digital marketing leader in the Netherlands, Mirabeau has won many awards for its work. About 260 specialists from Mirabeau will join Cognizant’s Digital Business Practice after the acquisition.

“By joining forces with Cognizant, we are even better positioned to help our clients succeed in this fast-changing, highly competitive marketplace by delivering improved personalized experiences across multiple devices,” said Mirabeau’s CEO, Adjan Kodde. “Our combined knowledge and experience will help us provide superior solutions to our customers in the Netherlands and internationally.”

Going Digital

Fortune 500 company Cognizant is a global provider of information technology and business consulting services, with over 100 development and delivery centers. The acquisition will support the company’s digital branch, Cognizant Digital Business.

“To help our clients drive growth, Cognizant Digital Business links social science research, digital strategy services, design thinking, marketing services, analytics, IoT products and services, cloud applications, and interactive content management,” said Santosh Thomas, President of Global Growth Markets at Cognizant. “Mirabeau further strengthens our ability to work with clients to identify important insights, develop strategies, and then design, prototype, and scale meaningful product and service experiences.”

Source: Cognizant


29 November 2016

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