E-bike Manufacturer Coast Cycles Expands in the Netherlands
Singaporean company opens sales office in Arnhem to serve growing European demand for sustainable mobility
The Singapore-based manufacturer of e-bikes, Coast Cycles, is opening a sales and marketing office in Arnhem, the Netherlands, to expand its European reach. The company already has a distribution hub in Amsterdam.
Coast Cycles designs, develops and produces high-end, fat-tire e-bikes with a distinctive character. With their wide tyres they are also suitable for rough surfaces like dirt roads. The company’s mission is to contribute to more sustainable mobility and transportation solutions.
Coast Cycles already has customers in Europe and its objective is to grow further. The branch office in Arnhem will contribute to that market expansion.
Growing demand for e-bikes in Europe
Coast Cycles was supported in their site selection by the Netherlands Foreign Investment Agency (NFIA) in Singapore and Oost NL, the regional development agency for Eastern Holland. Both are part of the national Invest in Holland network that assists foreign companies to establish and expand in the Netherlands.
Ben van den Broek, project manager Tech & Energy at Oost NL considers Coast Cycles a valuable new company in the region: ‘The market for e-bikes is growing. And not only in the field of ‘normal’ bikes. Coast Cycles serves a specific segment of the market.’
Jansen Tan, Founder and Director of Coast Cycles, and Ryan Chong, responsible for the company’s Business Development, are pleased with the expansion in Europe. ‘We already have a distribution hub in Amsterdam. Now we have a sales office in Arnhem. We see that the demand for our bikes is increasing in Europe. We can respond to this with this expansion. Thanks to Oost NL and NFIA, we were able to move quickly despite Covid, so we can now use our new office.’
In time, Coast Cycle expects to have room for seven jobs in Arnhem. The company will establish itself in the multi-tenant location ADD Business Point.
About Coast Cycles
Coast Cycles has been designing, prototyping and refining bicycles since 2014. Headquartered in Singapore, it has distribution hubs in the Netherlands and Japan.
23 July 2021