IDE Group Opens European Office in the Netherlands
Australian medtech innovator chooses Rotterdam to serve its European partners
Australian product innovation agency IDE Group recently opened its new European office in Rotterdam, from where it will serve its European partners. IDE Group develops medical technology innovations in partnership with life sciences companies and technical universities.
Dense life sciences & health community
ICE Group chose Rotterdam due its strategically central location in Europe, strong infrastructure and its access to top talent. It will build on existing partnerships with Dutch technical universities. At the same time, the company contributes to the Netherland’s life sciences and health community.
“The arrival of IDE in Rotterdam underlines the innovation climate of the city,” said Rotterdam’s Alderman of Economic Development, Barbara Kathmann. “Newly established, progressive entrepreneurship is good for the economy of the city and given the background of IDE, I assume that they will be a good link between Rotterdam’s talent, innovations and entrepreneurship.”
Incubator and accelerator for medtech start-ups
IDE assists start-ups and facilitates the transfer of knowledge and technology from universities and hospitals. The agency provides a team of experienced designers and entrepreneurs who help develop products and then build companies around them.
While major medical device companies are not lacking in good ideas or funding, they are often incapable of changing gears quickly and unable to develop solutions that fall outside of their current systems and procedures. IDE therefore works with these parties to complete product development successfully and within agreed time frames.
Collaboration with Dutch universities
IDE already works closely with technical universities in the Netherlands and has several Dutch staff on its Australian team. In addition, the company has direct contact with clinical experts and various professionals at Erasmus University Medical Center, which is a source of ideas for new application directions based on clinical practice.
Willem Mees van der Bijl, director of IDE Netherlands, says: “As a TU Delft graduate, I know the merit of the university’s technical education programmes as well as how much they are valued by companies around the world. Great new ideas come from Erasmus University Medical Center and YES!Delft is the place to find the right entrepreneurial people. I’m very excited about this collaboration!”
About IDE Group
IDE Group was founded in Sydney (Australia) in 2003 by Richard Sokolov and George Sidis. The agency partners with larger MedTech companies to accelerate product innovation and currently has 50 employees.
Source: Innovation Quarter1 April 2019