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Samba TV Acquires Netherlands-Based Screen6

The global leader in next-generation TV analytics has acquired the innovative cross-device technology platform

TV Analytics

Samba TV, the US-based leader in next-generation TV analytics, recently acquired Screen6, the industry’s only real-time cross-device identity resolution platform. The company’s acquisition of Screen6, a Netherlands-based company, will create the first global OTT measurement solution.

Samba TV’s new set of offerings will give advertisers, publishers and platforms immediate access to cross-screen measurement solutions. This groundbreaking combination will also allow the world’s largest brands to engage TV audiences, optimize ad frequency and drive conversion.

“We are ecstatic to join Samba, a company that holds similar values and shares our dedication to innovation. Together, we will be able to extend the vision of an open, real-time cross device identity solution,” said David de Jong, co-founder and CEO of Screen6.

A Growing Hub for Global Media Players

Home to a handful of innovative companies including Discovery, Netflix and NEP Group, the Netherlands is quickly becoming a leading location for global media players. Holland’s reputation as a hub for media and broadcasting companies is thanks in part to its high-speed broadband network, strong creative industry and innovation ecosystem. In addition to these key components, Samba TV will take advantage of the Netherlands’ unrivaled technology infrastructure.

Source: Samba TV

15 January 2019

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