South African Firm TransLution Software Opens Office in the Netherlands
Open Dutch business culture and ease of expansion biggest contributing factors in location decision
The South African IT firm TransLution Software has set up offices in Rotterdam, the Netherlands to serve its growing European market base.
Founded 15 years ago in South Africa, TransLution Software sells software that supports manufacturing and logistics processes. Its customers are medium sized manufacturing and distribution companies across Africa, Australia, Europe and the United States. TransLution also has an office in Atlanta in the US.
“We have been working remotely in Europe and in the United Kingdom for several years but realized that in order to grow we needed an office,” explained Russell Kleyn, Co-founder and Sales Director of TransLution Software.
The ease of the open Dutch business culture
“We chose the Netherlands because it is an easy place to grow a business, the culture is very open and similar to our South African culture. This has created a positive experience for TransLution Software as people are very open to meeting and discussing opportunities. It is also a much easier place to grow into other countries in Europe,” Kleyn said.
TransLution’s software package is designed to capture data from a warehouse or production floor and post it to the client’s business or Enterprise Resource Planning system. By accurately capturing data from the factory or warehouse floor in real time, TransLution simplifies the process, making it easy for operators to use. Initially the product focused purely on manufacturing but over time, has grown to include opportunities for warehouse management, labor tracking and quality control.
Access to a highly-skilled workforce in the Netherlands
The next step for TransLution Software will be to build a network of people who can assist in selling and implementing their software. The company is currently looking to recruit employees with skills in business systems, consultation and practical factory experience. It can draw on Holland’s highly skilled workforce and expertise in the Dutch IT ecosystem.
TransLution Software was assisted by the Netherlands Foreign Investment Agency, and Invest in Holland partners, Innovation Quarter and Rotterdam Partners who supported them in smoothing out the process of expansion, network building with potential organizations and provided valuable advice.
Source: NFIA South Africa18 September 2020