Technology Company Eventbrite Opens Amsterdam Office
“Many international concepts originate in the Netherlands and that’s why we want to be here”
As its name suggests, Eventbrite, a San Francisco-based technology company, specializes in helping event organizers to create a platform, promote and ticket their event in one place. Its goal is to take away the pain around organizing events, so that the organizers can focus on content.
Eventbrite offers a platform where all manner and size of events can be administered and incudes standard features such as online registration, ticket distribution, payment processing and post-event analysis. Free events may use the platform for free whilst commercial parties pay pre-defined tariffs. The company’s focus on technology development means that it is much more than just a ticket-seller. It has also developed an App that lets users discover and attend events in their vicinity: in Amsterdam, at the moment, that’s something like 1,200 separate live events.
Eventbrite currently has a localized website for the Dutch market and this has been utilized primarily for the organization of technology-related events and has hosted some 3,000 live events. However, experience gained in other markets has indicated that personal local contact can deliver better service, especially for organizers of music events, for whom personal intervention is a distinct bonus.
The company will initially employ a small team of three people at the Amsterdam office whose initial tasks will include the roll-out strategy. In 2015, Eventbrite opened an office in Germany with one employee and today there are more than ten. The dynamic festival and music industries in the Netherlands are what attracted Eventbrite to set up in Amsterdam. Member of the Eventbrite Amsterdam team Peter-Joost Post states: “Many international concepts originate in the Netherlands and that’s why we want to be here.” Set up in 2006, the 500-man company experienced rapid growth in 2015 and processes some 2 million tickets per week. Eventbrite is already in discussions with local organizers of large-scale events and states that the immediate future looks promising.
Source: various articles in Dutch press