Novare Group Opens European Office in the Netherlands
The South Africa based finance company aims to bridge Dutch investments with high-growth African markets
Novare Group, a leading South African investment company, has officially opened its European office in Arnhem, the Netherlands. Supported by the Invest in Holland network, this move marks a major milestone in Novare’s 25-year history, strengthening trade and investment links between the Netherlands and Africa’s most dynamic growth sectors.
The Dutch office will serve as Novare’s European hub – connecting Dutch, European, and global investors and companies with opportunities across Africa, while fostering partnerships that bring innovation and investment back into the Netherlands.
Creating long-term value for investors
In joining the dynamic Dutch finance and fintech sector, Novare aims to accelerate its business and serve market demand. Novare Europe focuses on real estate, infrastructure, renewable energy, critical minerals, fintech, and private equity. Its vision is to be the leading provider of investment solutions in Africa, delivering strong returns, creating long-term value for investors, and generating tangible benefits for the local communities in which it operates.
Close collaboration in the Dutch fintech ecosystem
“The Gelderland region and Arnhem offer exceptional connectivity to global markets and a strong ecosystem for growth, especially in battery storage, renewable energy & smart energy systems,” said Anton van der Vijver, Managing Director of Novare Europe. “Our presence here enables close collaboration with our Dutch partners who share our vision for Africa as a driver of global growth.”
Novare selected Arnhem following a visit of Invest in Holland partner Oost NL to South Africa and a review of potential Dutch locations. Arnhem stood out for its concentration of companies active in the energy transition and critical minerals recycling sectors. The national Netherlands Foreign Investment Agency (NFIA), both offices in South Africa and The Hague, provided a soft landing, while Oost NL offered regional expertise and connections to ensure a smooth market entry.
Win-win for Dutch business and African markets
“Novare’s arrival creates a two-way bridge,” said Bram Geertsema, Tech & Energy Advisor at Oost NL. “On one hand, Dutch businesses gain access to high-growth African markets; on the other, Novare brings international innovations and significant African and global expertise to the Netherlands.”
One project under exploration is a recycling technology facility to recover critical materials from batteries and magnets – supporting both European sustainability goals and Africa’s industrial development. This follows Novare Group’s recently announced investment in ReElement Technologies, an American company developing advanced purification and separation technology. These strategic partnerships and collaborations unite Dutch-European, American, and African companies, creating mutual benefits across regions to all stakeholders, according to Van der Vijver.
Growth Ambitions
Novare Europe plans to expand its Arnhem team to around 10 people within three years, solidifying its role as a connector between Dutch and African markets.
About Novare Group
Founded in Cape Town, South Africa, Novare is an investment solutions provider with over 24 years of experience across Africa. Its portfolio includes real estate funds, impact investing funds, multi-managed funds, and investment consulting across multiple asset classes. The Group delivers sustainable returns while positively impacting the communities in which it invests and operates.
Source: Oost NL
17 November 2025