Pluss Advanced Technologies Expands in the Netherlands
The India based high tech company builds smart energy storage solutions for buildings, logistics, and healthcare at its new facility in Brabant
The India based company Pluss Advanced Technologies (Pluss AT) has expanded in the Netherlands as it enters a new phase in its European operations. Pluss AT develops smart heating and cooling solutions for sectors including buildings, logistics, healthcare, and the food industry.
Since the company established a European branch in the city of Den Bosch in the province of Brabant six years ago, it has become an integral part of the high tech innovation ecosystem. Its new facility brings together marketing, sales, production, research, and product development.
Short lines of communication enable strong collaboration for innovation
For Managing Director Jan van Acquoij, this marks the next phase in the development of the European organization. “It is essential that we develop, test, and scale up new applications for the European market right here in Europe. It ensures short lines of communication, which is vital for collaborating with local partners,” he states.
In addition to launching commercial activities and product distribution, the company has also aimed to boost employment by establishing its own production facility and a new technology center. That ambition is now taking shape in Den Bosch, Pluss AT reports.
Pluss AT is advancing thermal energy storage solutions in the Netherlands
Pluss develops Phase Change Materials (PCM). These polymer materials absorb heat or cold when changing phase (from liquid to solid) and release that energy later, essentially functioning as a thermal battery. Pluss applies this technology in products such as PCM climate ceilings. At night, the PCM freezes as the space is ventilated with outside air. This cold energy is stored in the PCM, which then absorbs heat from the building during the day. This significantly reduces both costs and environmental impact.
PCM can also be added to buffer tanks to substantially increase energy storage capacity. Storing heat or cold in a buffer tank allows peak loads to be avoided or shifted. This benefits grid stability and improves cooling and heating processes, thereby enhancing comfort within the building.
Benefiting grid stability and temperature sensitive logistics
“Grid congestion is giving a boost to PCM implementation. Without energy storage or buffering, it is becoming increasingly impossible to build houses, apartments, and office spaces,” Van Acquoij states. “By incorporating thermal storage as early as the building design phase, the benefits can be fully leveraged.”
PCM also offers a packaging solution for pharmaceutical and food logistics. Vaccines, medicines, and other temperature-sensitive products must remain within strict temperature limits during transport. Pluss manufactures PCM for this purpose, using it in pre-validated packaging to keep products within specific temperature ranges. Maintaining a stable temperature to food reduces product spoilage, thereby helping to cut down on food waste.
Furthermore, PCMs can smooth out temperature spikes that frequently occur during the operation of batteries, electronics, and other technical systems. This makes the technology a valuable solution for the high-tech industry as well, for instance the aerospace and automotive industries. Van Acquoij notes: “While universities are sometimes involved in these innovation projects, companies are increasingly seeking direct applications to improve their products and make them more sustainable.”
Support from the Invest in Holland network
Since its initial establishment in the Netherlands and during the most recent expansion, Pluss AT has been supported by the Invest in Holland network, in particular the Brabant Development Agency and the Netherlands Foreign Investment Agency, including its offices in India.
Source: Pluss AT and Brabant Development Agency
5 November 2026