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VIV Europe 2022

May 31, 2022 - June 2, 2022

VIV Europe

Global gathering of the animal protein sector in Utrecht, the Netherlands

31 May to 2 June, 2022

VIV Europe is the premiere event for the animal protein industry, focused on Feed to Food and showcasing state-of-the-art innovation in agtech.

Invest in Holland cordially invites you to attend.

Meet the Invest in Holland agrifood team at HubOrange in the VIV Inspiration Hall, Booth 09.B006. And attend our seminar:

How the Netherlands is Changing the Way the World Farms
June 1st, 14.00 to 16.15 hours, Arena Hall 9


The Netherlands is a hotbed for the development of concepts and technologies that make food systems worldwide more future-proof. In this seminar, we give the floor to inspiring entrepreneurs that present their circular concepts, future-proof animal husbandry systems and initiatives in the scope of the protein transition.


14:00-14:15    Welcome, introduction to the programme and Farming the Future

By: Ms. Willemien van Asselt, Director for International Relations and Cooperation, Topsector Agri&Food

14:20-14:35    New business cases in the circular food value chain

By: Mr. Sebastiaan Hetterschijt, Circular Value Chain Manager, Bakkersgrondstof

14:35-14:50    Sustainable and circular livestock farming in Vietnam

By: Ms. Charlotte Verburg, Researcher livestock & environment, Wageningen University & Research (WUR)

14:50-15:05    Improve sustainability of the broiler sector in the US state Georgia through Dutch innovations

By: Mr. Peter van Horne, Researcher Wageningen Economic Research, Wageningen University & Research (WUR)

15:10-15:25    Towards sustainable animal husbandry – role of Innovation and Public Private Partnership

By: Prof. Dr. Ir. Mr. Leo den Hartog, Board Member Topsector Agri-Food and Former Director R&D and Quality Affairs, Nutreco

15:25-15:40    Future protein: the vision of Van Loon Group

By: Mr. Stan Quinten, Commercial Director, Best Star Meat (part of Van Loon Group)

15:40-15:55    RESPECTfarms, the world’s first cultivated meat farm

By: Mrs. Ira van Eelen, Cofounder RESPECTfarms, Cofounder and CEO KindEarth Tech., Member of the Advisory Board of Eat Just

16:00-16:15     Invest in Holland: building a strong Dutch agri&food ecosystem through foreign investment

By: Mr. Maarten Schans, Sector Specialist Agri&Food, Netherlands Foreign Investment Agency (NFIA)

The Netherlands: An agrifood powerhouse

Fueled by world-class research institutes, research universities and public-private partnerships between science, industry and government, the Netherlands is a world leader in agrifood innovation – from farm to fork.

In the field of agtech, the Netherlands is a spearheading innovation that is making food systems more sustainable. For example, Sanovo, which has been innovating technology for the processing and handling of eggs in the Netherlands for over sixty-five years.




May 31, 2022
June 2, 2022


VNU Europe


Jaarbeurs Utrecht
Utrecht, 3521 AL Netherlands
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