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VIV Europe 2022

May 31 - June 2

VIV Europe

Global gathering of the animal protein sector in Utrecht, the Netherlands

31 May to 2 June, 2022

VIV Europe is the premiere event for the animal protein industry, focused on Feed to Food and showcasing state-of-the-art innovation in agtech.

Meet the Invest in Holland agrifood team at HubOrange in the VIV Inspiration Hall, Booth 09.B006. And attend our seminar:

How the Netherlands is Changing the Way the World Farms
June 1st, 14.00 to 16.15 hours, Arena Hall 9


The Netherlands is a hotbed for the development of concepts and technologies that make food systems worldwide more future-proof. In this seminar, we give the floor to inspiring entrepreneurs that present their circular concepts, future-proof animal husbandry systems and initiatives in the scope of the protein transition.


14:00-14:15    Welcome, introduction to the programme and Farming the Future

By: Ms. Willemien van Asselt, Director for International Relations and Cooperation, Topsector Agri&Food

14:20-14:35    New business cases in the circular food value chain

By: Mr. Sebastiaan Hetterschijt, Circular Value Chain Manager, Bakkersgrondstof

14:35-14:50    Sustainable and circular livestock farming in Vietnam

By: Ms. Charlotte Verburg, Researcher livestock & environment, Wageningen University & Research (WUR)

14:50-15:05    Improve sustainability of the broiler sector in the US state Georgia through Dutch innovations

By: Mr. Peter van Horne, Researcher Wageningen Economic Research, Wageningen University & Research (WUR)

15:10-15:25    Towards sustainable animal husbandry – role of Innovation and Public Private Partnership

By: Prof. Dr. Ir. Mr. Leo den Hartog, Board Member Topsector Agri-Food and Former Director R&D and Quality Affairs, Nutreco

15:25-15:40    Future protein: the vision of Van Loon Group

By: Mr. Stan Quinten, Commercial Director, Best Star Meat (part of Van Loon Group)

15:40-15:55    RESPECTfarms, the world’s first cultivated meat farm

By: Mrs. Ira van Eelen, Cofounder RESPECTfarms, Cofounder and CEO KindEarth Tech., Member of the Advisory Board of Eat Just

16:00-16:15     Invest in Holland: building a strong Dutch agri&food ecosystem through foreign investment

By: Mr. Maarten Schans, Sector Specialist Agri&Food, Netherlands Foreign Investment Agency (NFIA)

The Netherlands: An agrifood powerhouse

Fueled by world-class research institutes, research universities and public-private partnerships between science, industry and government, the Netherlands is a world leader in agrifood innovation – from farm to fork.

In the field of agtech, the Netherlands is a spearheading innovation that is making food systems more sustainable. For example, Sanovo, which has been innovating technology for the processing and handling of eggs in the Netherlands for over sixty-five years.




May 31
June 2


VNU Europe


Jaarbeurs Utrecht
Utrecht, 3521 AL Netherlands
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