BUCK Expands into Europe with New Amsterdam Office
Award-winning creative company goes Dutch for fourth location, encircling the globe
Vincent Lammers, Executive Creative Director of BUCK Amsterdam
US-based creative firm BUCK has opened an office in Amsterdam, continuing its strong growth over the last decade. With its new site in the Netherlands, BUCK is set to build new relationships with European talent, brand and creative partners.
BUCK has big plans in the Netherlands: the award-winning company aims to use the vibrant Dutch creative sector as a launchpad for unlocking around-the-clock strategy, ideation, design and delivery for marketing, advertising, brand development and original content creation across media and screens of all sizes.
“We are excited to see what opportunities our maker-approach to a creative company produces in the European market,” said Ryan Honey, Co-Founder and Co-CCO of BUCK. “Our drive to find the best global talent and creative opportunities has grown beyond our three offices. With many of our current artists already based in Europe, it made a lot of sense for us to open up a studio there and give them a home base.”
Building a home for creative talent in Europe
BUCK’s new Dutch operation is led by Executive Creative Director Vincent Lammers, a native of the Netherlands who exemplifies the country’s deep talent pool. Lammers previously served as Creative Director and Partner at Amsterdam-based production studio Ambassadors.
“I’ve had a bit of a crush on BUCK since my art school days and their relentless pursuit of creative excellence and collaborative, ego-free way of working has been an inspiration ever since,” said Lammers. “I couldn’t be more proud to be a part of bringing this to Amsterdam and create a home for all the incredible talent out here in Europe.”
Lammers is joined by Executive Producer Chance Woodward, previously of MediaMonks, Leo Burnett and Crispin Porter + Bogusky. Creative Director Richard Gray was brought back to Europe from BUCK’s Los Angeles office to lead the creative team together with Lammers. Both Woodward and Gray bring a wealth of experience to the Dutch office.
BUCK Amsterdam carves out a local footprint with a global outlook
With offices in Los Angeles, New York, Sydney and Amsterdam, BUCK operates as a single creative entity that can address local markets and cultural nuances while tapping into a diverse staff of 300 creative makers, thinkers, dreamers and doers.
BUCK’s recent collaborations for brands with a local presence, like Tony’s Chocolonely and Oatly, drew on the Amsterdam team’s deep knowledge of European advertising and culture while crafting work for the global stage. The company’s portfolio also includes household names such as Facebook, Google, Amazon, Apple, Coca-Cola, IBM, Mailchimp, Hulu and Tinder.
“BUCK’s success comes from not only working with the best talent in the world, but some of the nicest people as well,” says Jan Jensen, Chief Talent Officer. “Our Amsterdam office is no different, exploring new creative opportunities while remaining true to our core culture and what makes BUCK so special.”
BUCK’s “secret sauce” is simple: a deep commitment to finding and nurturing the best creative talent around the globe. The Netherlands clearly provides BUCK with all the right ingredients to bring its magic to Europe.
Source: Shots
31 March 2021