Meet our Invest in Holland team at World FIRA 2025 (FIRA), the leading global event for agricultural robotics.

FIRA serves as a global platform for innovation, bringing together industry leaders, cutting-edge technologies, and forward-thinking solutions to advance the future of sustainable farming. NFIA/Invest in Holland is proud to contribute to this critical dialogue and showcase our ongoing efforts to drive progress in agriculture through robotics and technology.

AgTech innovation thrives in the Netherlands

The Netherlands is a global leader in agricultural and horticultural innovation, ranking as the world’s second-largest exporter of agrifood products despite its compact size. This success is rooted in advanced farming practices and a unique ecosystem that fosters collaboration and innovation, making it an ideal environment for AgTech companies to thrive.

Explore how the Netherlands is actively propelling the agricultural sector into the future. With a steadfast commitment to efficiency, sustainability, and innovation, Dutch Agtech is shaping the way we cultivate, harvest, and sustain our precious resources.

Collaborating to Solve Global Challenges

Visit us at the NL Pavilion (booth number 45) to learn more about our initiatives and explore opportunities to collaborate. Let’s work together to drive progress, solve global challenges, and build a future where technology and agriculture go hand in hand.