AskNicely Opens Office in the Netherlands To Meet Growing Demand in Europe

The ICT company chooses digital gateway Amsterdam for its first European office


AskNicely, the customer experience platform for people-powered businesses, has announced the opening of its first European office in Amsterdam, the Netherlands. The ICT company is headquartered in Portland, Oregon, and recently expanded its original office in Auckland, New Zealand. The new Dutch office will enable AskNicely to respond to the growing demand for its services in Europe, drawing on expertise from the Dutch ICT ecosystem.

World-class infrastructure in the Netherlands

“Amsterdam has become a hub for innovation,” said AskNicely co-founder and CEO Aaron Ward. “We recognize the potential of the city’s incredible talent pool, its world-class infrastructure, and the vibrant growth that has fueled the Amsterdam tech scene.”

The European office was added in response to customer demand, and to accelerate the company’s growth plans. In 2019, AskNicely expanded on its core NPS software by launching the world’s first mobile customer experience coaching app, which helps companies consistently deliver on their brand promise by using real-time feedback to coach employees.

The Netherlands is a global leader in ICT

“I am delighted that AskNicely has chosen to set up its operations in the Netherlands and house its European activities here,” said Jeroen Nijland, Commissioner at the Netherlands Foreign Investment Agency (NFIA), from the Dutch Ministry of Economic Affairs and Climate Policy. “AskNicely selecting the Netherlands is further proof that our country is very attractive for global businesses operating at the forefront of information and technological developments.”

Cultural similarities

Ward stressed the importance for AskNicely of having localized staff to support its customers. “But we also prioritized choosing a European home that aligns with our company culture, which is very important to us. We chose to base our U.S. operations in Portland because of its commonalities with New Zealand: its culture, its affordable standard of living, and its ethos around customer experience. We feel that Amsterdam shares much of the same DNA and will be the ideal place for AskNicely to flourish in Europe.”

Strong talent pool in the Netherlands

The expansion is led by Vice President and General Manager Europe Kyle Bolster, who previously served as the first AskNicely sales leader and developed the company’s go-to-market strategy. Bolster plans to add up to a dozen Amsterdam employees across sales and customer success teams over the next year, focused on growth and providing exceptional service to existing European clients.

European bank bunq is one of AskNicely’s customers and welcomes the company’s new office. “We’re here to make our users’ lives easy. Thanks to AskNicely, we continuously improve our understanding of our users’ wants and needs,” said Ali Niknam, founder and CEO of bunq. “Welcome to Europe, AskNicely!”

Source: AskNicely

23 January 2020

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