Chroma ATE Expands in the Netherlands’ High-Tech Ecosystem
The Taiwanese company grows its Dutch operations, accelerating its battery, EV charging and semicon business in Europe
Taiwan-based Chroma ATE Inc. is expanding its presence in the Netherlands, with a relocation of its European headquarters to Utrecht. The company specializes in developing test equipment for a range of high-tech sectors, including batteries, electric vehicles, semiconductors, aerospace and AI. Active in the Netherlands since 1999, Chroma will continue to leverage the wide-ranging expertise of the Dutch high-tech ecosystem to achieve its goals for business growth and to deliver higher quality services to its customers throughout the EMEA (Europe, Middle East and Africa) region.
Chroma integrates innovation with the Netherlands’ high-tech sector
Chroma cites several reasons that first encouraged its original investment in the Netherlands – factors that continue to drive its growth today. Those reasons include the Netherlands’ welcoming atmosphere for foreigners, well-developed logistics capacity, English-speaking proficiency and a strong background in international trade that resonates with Taiwan.
Since landing in the country, Chroma has thrived in the Dutch high-tech sector. The company’s branch in the Netherlands acts as its regional headquarters, encompassing a broad range of activities: sales, technical support, system integration, small-scale assembly, testing, turnkey solutions and internal support for other European offices.
And Chroma is a perfect match for the Netherlands’ rapid pace of innovation in diverse fields. The company is dedicated to helping customers verify the performance and quality of products before they are delivered to market. Chroma’s solutions make it an especially valuable player in the world of green batteries and EV charging stations, along with the semicon sector where the Netherlands excels. From testing chips, battery cells and EV charging stations, to supporting power systems for aerospace and AI, Chroma is poised to accelerate key technologies in the Dutch ecosystem and beyond.
In Utrecht, a regional ecosystem ripe for talent and sustainable growth
The Municipality of Utrecht has launched a new economic agenda focused on supporting companies that contribute to a sustainable future, such as those driving the energy transition. Chroma is an excellent fit with this vision.
Diving deeper, Chroma identified a combination of factors that made Utrecht a compelling site for expansion. The company sees the Utrecht region as a central hub in the Netherlands, with a strategic location that enables easy access to other Dutch cities by car or public transportation.
The location also places Chroma close to a dynamic pool of universities in Utrecht, Amsterdam, Delft, The Hague and Rotterdam that boast various specialties in business, technical engineering and finance. Here, the Netherlands’ top-notch education system aligns with its cosmopolitan environment to help Chroma recruit both local and global talent who bring innovative ideas and knowledge to propel the company’s sustainable growth.
Moreover, Chroma is drawn to the Utrecht region’s Earth Valley ecosystem. The company anticipates it will bring significant value to the ecosystem’s key themes such as earth tech, AI, semiconductors and integrated circuits, energy storage, EVs and green batteries. Looking to the future, Chroma aims to leverage its new Utrecht location to achieve 25-30% business growth in the next few years, as it gains further momentum in these fields.
Positioned for success with national, regional and local support
The Netherlands Foreign Investment Agency played an important role in supporting Chroma’s expansion, along with the municipality of Utrecht and Invest in Holland regional partner ROM Utrecht Region. Together, these stakeholders supported Chroma throughout its expansion journey by providing possible options for relocation, helping with the real estate search and offering valuable advice regarding the overall relocation process.
With the ongoing support of NFIA and the Invest in Holland network, Chroma is well-positioned to deliver even better satisfaction and services to its EMEA customers and strengthen its long-term business growth in Europe.
Source: Chroma ATE Inc.
9 September 2025