Lightbulb Edtech Expands its Innovation in Virtual Learning Solutions to the Netherlands
The South Africa immersive technology company locates in Utrecht, joining the fast-growing creative ecosystem
The South Africa immersive technology company Lightbulb Edtech is expanding to the Netherlands. The company makes innovative virtual learning solutions for the education field. It is locating in Utrecht where it is a valuable addition to the fast-growing Dutch creative ecosystem.
Lightbulb Edtech marked its expansion plans during a recent event in Cape Town which was co-hosted by the Netherlands Foreign Investment Agency (NFIA) South Africa office. Lightbulb Edtech’s Head of Marketing Sarah Egerton had the honor of officially signing the company’s Confirmation Letter with the NFIA, which was represented by Mark Reijneker and Shaakir Yacoob. Lightbulb called it a proud milestone that celebrates Lightbulb’s growth and expansion journey in the Netherlands.
Established in 2015, Lightbulb Edtech’s mission is ‘to empower organizations by providing them with cutting-edge digital learning tools that simplify the creation, management and measurement of training programs.’ Lightbulb is specialized in creating personalized learning environments and corporate training to support lifelong learning. The company says it strives for a world where every organization has access to powerful, intuitive, and effective training platforms that enhance learning outcomes, drive performance, and improve employee engagement.
Unleashing the potential of immersive technology
With its choice of the Netherlands for its expansion, Lightbulb Edtech taps into the Dutch innovation ecosystem, particularly in the realm of immersive technology. Across diverse modes of extended reality, companies are tapping into Dutch innovation and ingenuity to transform the future of life, work and leisure. In this fast-growing landscape, the Netherlands has emerged as a dynamic hub for immersive tech investments, drawing the attention of global companies, investors and startups alike. The country’s momentum is fueled by its robust digital infrastructure, collaborative tech ecosystem, business-friendly policies, high-quality talent pool and vibrant creative economy. Put together, these ingredients enable businesses to innovate extended reality applications across industries, including healthcare, high-tech systems, maritime, design, education and entertainment.
The Netherlands’ close-knit tech sector and innovation ecosystem offer fertile ground for startups and established players to push the boundaries of extended reality (XR), an umbrella term encompassing augmented reality (AR), virtual reality (VR), mixed reality (MR) and digital twins.
Support from the Invest in Holland network
Lightbulb Edtech was supported in their expansion journey by the Netherlands Foreign Investment Agency South Africa team, and ROM Utrecht Region, both members of the national Invest in Holland network that supports foreign direct investment to the Netherlands.
Source: Lightbulb Edtech
21 January 2026