Miele X Opens its Worldwide eCommerce Hub in the Netherlands

German consumer goods giant will drive digital growth from new location in Amsterdam

Miele Netherlands

Miele X has announced the opening of its innovative digital hub for Miele worldwide, in Amsterdam, the Netherlands. With the digital hub, Miele, a global leading manufacturer of premium domestic appliances, aims to drive global eCommerce growth while also actively driving consumer traffic to offline touchpoints such as retailers.

Miele will accelerate digitization via the Netherlands

Based on its own digital performance and by combining the power of digital marketing, eCommerce, technology and data, Miele X aims to significantly accelerate global eCommerce growth and enhance visibility to physical stores. From its new location at the heart of the Dutch tech ecosystem, Miele X will proactively execute omni-channel agile collaboration with all business units at Miele headquarters and markets to the benefit of its consumers and partners.

With a launch team of 14 employees, Miele X has an ambitious objective to quickly scale up to around 100 employees by recruiting diverse and international top talent, said Managing Director Cindy Groenke.

Attracting diverse and international top talent in the Netherlands

‘Enabled by a strong data and analytics team and infrastructure, we particularly expand and strengthen our brand equity, data-driven decision making and engagement globally in target groups,’ Groenke said.

Forward thinking and creative culture in Amsterdam

‘I am confident that Miele X will strategically accelerate and expand the digitization of our Marketing, Data & Sales Division globally,’ Groenke said. ‘With Miele X in Amsterdam, we aim to attract the best international talent from different industries to fulfill the aspiration to offer consumers a superior online experience.’

Unique and enterprising Dutch start-up environment

Groenke added: ‘By choosing Amsterdam with its forward thinking and creative culture, Miele X has the ideal pond of talent within reach to fulfill this ambition. Combined with Miele’s strong heritage and values of 120 years, the hub provides a unique start-up environment with enterprise opportunities and global impact.’

Diversity and inclusion in the workplace

Miele is a partner of Beyond Gender Agenda, the brand platform for the integral anchoring of Diversity & Inclusion in economy, politics and society. In this way, Miele X says it aims to provide its team with the benefits of diversity and inclusion in an inspiring corporate environment.

Source: Miele X

10 July 2020

Get In Touch

Contact us