SEKISUI to Open a Design Studio for Smart Mobility in the Netherlands
Japanese chemical firm will establish showroom at the Automotive Campus in Helmond
Japanese multinational company SEKISUI is set to open a design studio for smart mobility at the Automotive Campus in Helmond, the Netherlands. The company will use the modern showroom as “living lab” to update their customers, OEMs and partners from Europe on the latest technological developments in the mobility field. The center is scheduled to open its doors in October.
SEKISUI has chosen to locate the center in the Netherlands due to the open innovation approach to technology and the strong automotive hub in the province of Brabant. The Automotive Campus in Helmond, located in the Dutch Brainport region, is a national and international hotspot, meeting place and commercial center for automotive technology and smart mobility.
Sustainable mobility solutions
At the design studio, visitors will be able to see how new design and technology will significantly change driving in the future. It will be home to, among others, a hyper-modern concept car that was designed by the Helmond-based design company GBO. ‘Here you will find the cutting-edge technologies for future smart mobility and smart life which keep updating day by day,’ said Masashi Yanai, Director of the SEKISUI design studio.
Open innovation and public-private collaboration
Pieter Rahusen, Business Developer at the Automotive Campus, is extremely pleased with the arrival of SEKISUI. ‘Together with our regional partners, Brainport Development and the Brabant Development Agency, we worked very hard to get the Japanese multinational to Brabant, and the company is enchanted with our Automotive Campus. Our approach to open innovation was particularly appealing to them.’
‘The south-eastern region of Brabant has become the setting for intensive cooperation between the corporate world, public agencies and educational institutes, with knowledge-sharing as the central focus point,’ Rahusen said, adding that SEKISUI’s presence will give an international boost to the Automotive Campus.
Sekisui is a Japanese conglomerate that has been active in the Dutch chemicals sector for more than 20 years, including a production plants for specialized materials for the automotive industry by its subsidiaries Sekisui Polymatech in Roermond and Sekisui S-Lec in Roermond and Geleen.
8 October 2021