Sparo Establishes European Headquarters in the Netherlands
American company joins WorldStartup’s Altitude program to scale its venture philanthropy platform from The Hague
US-based company Sparo has been selected to join WorldStartup’s Altitude program to scale its trademark Purchase with a Purpose® platform from its new European headquarters in The Hague. Sparo plans to grow its core development team within the Netherlands’ startup ecosystem to service future online partners across Europe.
“We are very enthusiastic about joining the great ecosystem of The Hague as the global capital of peace and justice and a fast-growing center of venture philanthropy,” said Rama Ayman, co-founder and CFO of Sparo.
Leveraging corporate social responsibility in the Netherlands and beyond
Sparo’s Purchase with a Purpose platform leverages corporate social responsibility into higher online sales for merchants by marrying e-commerce and charity at the checkout. This addresses a significant challenge facing online retailers, namely cart abandonment which terminates an average of 68% of online shopping journeys.
“Sparo’s plugin can be embedded into the checkout page of any merchant anywhere in the world, including the Netherlands,” explained Dan Katz, CMO of Sparo. As the world’s most connected country and a hub for tech companies, the Netherlands is a perfect location for Sparo’s European headquarters as the company looks to expand its platform internationally.
Dutch startup ecosystem accelerates global sustainability and equity
By joining the Netherlands’ vibrant startup ecosystem, Sparo is well-positioned to maximize its social impact on a global scale. The country combines top talent, a focus on sustainability and a collaborative approach to supporting entrepreneurship. The Hague in particular has become a hotspot for social impact-driven startups thanks to its ImpactCity program.
“We’re delighted to welcome Sparo to ImpactCity The Hague. Their trademark Purchase with a Purpose is perfectly aligned with ImpactCity’s motto ‘doing good and doing business’. We are privileged to support their mission to democratize charitable giving by empowering shoppers to select their favorite charity at the checkout page,” said Diana Eggleston of The Hague Business Agency.
Sparo, which also joined the Microsoft for Startups program last year, is now poised to take its venture philanthropy platform to new heights as part of WorldStartup’s Altitude program. WorldStartup is a global entrepreneurship platform that aims “to accelerate the global transition to sustainable and equitable societies by enabling purpose-driven innovators to create successful ventures.” Rob Sobhani, Ph.D., Sparo’s founder and CEO, said: “We are honored and delighted to have been chosen by WorldStartup for its prestigious Altitude program.”
Source: Sparo11 May 2021