WP SEO AI Expands in the Netherlands’ Thriving Tech Scene
The Finnish startup, specializing in AI-powered search engine optimization, chooses Amsterdam as main base of operations
WP SEO AI, a Finland-based AI-powered SEO technology company, is expanding in Amsterdam. After entering the Dutch market in 2024, the company gained remarkable traction and has now chosen the Netherlands as its main hub for operations. The company currently employs 60 people in Amsterdam and plans to grow its workforce to around 200 by 2026. The expansion highlights the Netherlands’ growing reputation as a hub for AI and digital innovation, underscoring the country’s ability to attract and scale international technology companies.
“It’s an ideal test market due to it being English speaking, easily accessible, and aligns well with the Finnish culture due to being logical and direct,” said Mikka Arala, co-founder and chief revenue officer at WP SEO AI. “It is also a great place to move fast, test things fast, due to the diverse angles and cultures.”
Founded in 2023, WP SEO AI has quickly attracted attention for its innovative platform, which integrates artificial intelligence into the SEO process. WP SEO AI’s technology is an innovation driver in natural language processing, machine learning and predictive analytics within the AI industry. It ranks among the top SEO services on Trustpilot in the Netherlands, building a reputation as a trusted provider of accessible AI tools.
A magnet for AI digital innovation
Amsterdam has long been a magnet for digital-focused businesses, offering a central location, advanced internet infrastructure, a vibrant quality of life and a highly skilled, multilingual workforce. Recognizing these strengths, WP SEO AI chose the Netherlands to scale into a multinational organization covering diverse commercial functions such as customer success, business support and leadership.
“There is close collaboration with the local [Amsterdam] government, educational institutions, and other parties to ensure we truly are able to give back to a community that has welcomed us so warmly,” Arala said.
This supportive environment is no coincidence. The Netherlands has made AI and digital technology a national priority, not only to boost economic growth, but also to create societal impact in areas such as clean energy, healthcare and climate resilience. This commitment underscores the country’s ambition to lead responsible and scalable AI development, while supporting both startups and multinationals driving the future of innovation.
A key factor is the Dutch “triple helix” model, where collaboration between government, academia and business accelerates innovation. Through public-private partnerships and initiatives such as the National Innovation Center for AI (ICAI) and the Netherlands AI Coalition (NL AIC), the Netherlands offers a dynamic community for advancing AI technologies.
Strengthening the Dutch tech and creative ecosystem
WP SEO AI’s expansion further strengthens the broader Dutch tech ecosystem and the related industries it empowers. By anchoring its European growth in the Netherlands, the company enhances the country’s position as a leading destination for AI innovation and other technologies enabling next-generation creative media.
The company’s growth demonstrates the Netherlands’ attractiveness to fast-scaling startup entrepreneurs, who in turn bring new jobs and technologies to the country. More specifically, WP SEO AI contributes to the Dutch ecosystem through its ability to combine AI automation with human oversight, delivering both efficiency and quality to clients. This aligns with the Netherlands’ ethical frameworks, which are essential to building trustworthy AI solutions.
Source: Amsterdam Trade & Invest
16 September 2025