AND Digital’s European Expansion Starts with a New Office in the Netherlands

The opening of the new Amsterdam office set to create a new hub of technology expertise and development

AND Digital Netherlands

The UK-founded technology professional services company, AND Digital, announces the opening of a new office, known as a ‘club’, in Amsterdam, the Netherlands. The move marks the latest step in the company’s rapid growth, and its first club to open in the Benelux region.

A new club in town

The new Amsterdam club will enable AND Digital to extend its services across the Benelux. It focuses on helping organizations build better digital products faster, whilst growing their own in-house teams at the same time. The company is expected to recruit an initial 50 digital and technology professionals for its new Amsterdam office. This will grow to a further 400+ over the next few years.  AND Digital prioritizes plans to expand across the Benelux region. The team will consist of software developers, digital consultants, and cloud engineers.

Paramjit Uppal, Founder at AND Digital commented on the new office in the Netherlands: “Today’s an exciting moment for us and marks the first step in our global growth. AND Digital aims to bring together ambitious and motivated minds and create collaborative environments with deep local insight via our club model, and Amsterdam provides the perfect blend of culture, technology, and talent for us to thrive.”

Growing demand for digital skills

The new office of AND Digital in the Netherlands, signals the expansion of company’s teams. This in line with the fast growing global need for digital skills. It is no surprise AND Digital picked the Netherlands to set up their European office. As Europe’s most wired country, the Netherlands is one the best countries for tech companies. Businesses that invest in the Netherlands’ technology and IT sector thrive, thanks to the tech-savvy, multilingual Dutch workforce, the great digital infrastructure, an innovative and open culture, R&D incentives and the strong focus of the Dutch government on developments in tech.

The growing tech sector in the Netherlands was a key factor behind the AND Digital’s decision to set up here. The Dutch entrepreneurial reputation was also a key driver for the expansion, with a great talent and skills pool available to build industry-leading digital products and teams. Uppal continues: “We’re delighted to start this next chapter in Amsterdam to help organizations accelerate their digital capabilities. Whether that’s engineering the best technology solutions to support local industry or playing our part in supporting the digital community here in the Netherlands.”

Helping companies with tech and people

Appointed to lead the expansion is Jeroen Kleinhoven, previously Global Head of Digital Products at Evalueserve Inc. His regional expertise and deep understanding of the tech space puts him in a strong position to lead the team as it grows in the region. Jeroen Kleinhoven about the new Amsterdam club: “Never has there been a better time to focus on delivering digital products at scale, and I’m proud to be leading the charge in Benelux by first starting in Amsterdam. In my experience, it takes more than technology for businesses to succeed today – that’s why so many digital transformation initiatives actually fail, because what you also need is great digital people. AND Digital’s ability to help companies address both – tech and people – is a powerful prospect.”

About AND Digital

AND Digital accelerates the development of world-class digital capabilities. Ranked 24th in the FT1000 list of Europe’s fastest growing companies, AND is the go-to digital enablement partner for global organizations including British Airways, Diageo, Whitbread, TalkTalk and the Telegraph Group. AND Digital empowers organizations with the ability to build digital products AND grow their internal capability at the same time. To achieve this, the company blends technical craft and digital product expertise with an award-winning learning and development ethos. AND Digital operates through an innovative series of nimble, Agile ‘Clubs’ across the UK in London, Edinburgh, Leeds, Manchester, Reading, Maidenhead and Halifax – offering a flexible and highly responsive service to clients.

Source: AND Digital

11 March 2021

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