Velocity Global Selects the Netherlands for European Headquarters
US-based Velocity Global expands in Amsterdam to meet fast-growing European market demand
US-based Velocity Global, a leading provider of global expansion solutions, has selected Amsterdam, the Netherlands, as the location for its European headquarters. As an International Professional Employer Organization (PEO), Velocity Global serves as an Employer of Record for supported employees in countries where clients have not set up a legal entity, enabling companies to compliantly expand internationally in a matter of weeks, and to reduce their expansion costs. Velocity Global’s European headquarters in the Netherlands will allow the firm to meet fast-growing demand for its services in the European market.
“The number of clients expanding in Europe more than doubled this year compared to the same period in 2019,” said Velocity Global founder and CEO Ben Wright. “Even amidst a global pandemic, our growing clients also doubled the number of supported employees onboarded in Europe this year compared to the same period last year. Europe is critically important for both Velocity Global and our clients.”
Amsterdam emerges as natural choice for European headquarters
As a business-friendly, culturally attractive city for international commerce, Amsterdam emerged as the natural choice for Velocity Global’s European headquarters. The Dutch capital provides easy access to key markets like Germany, France and the United Kingdom. According to Velocity Global’s 2020 State of Global Expansion™ report, 41 percent of tech companies in the U.S. and the U.K. targeted Europe as the most promising market to grow their customer base.
Moreover, Velocity Global recognized the Netherlands as the ideal location to expand in the European Union in light of Brexit. Eighty percent of the firm’s European growth went to clients in the EU this year, in the final months of the Brexit transition. And with hundreds of companies choosing the Netherlands since the Brexit referendum, the Dutch market presents countless opportunities for Velocity Global to expand its client base.
A growing team in the Netherlands
Sander Poos, Velocity Global Managing Director, Europe
Velocity Global first established its presence in Amsterdam in 2018, and now employs more than 30 team members in Europe. The multilingual skills of the Dutch workforce offer an important asset to Velocity Global. From its base in Amsterdam, Velocity Global’s European team supports 19 languages throughout Europe, the Middle East, Africa and Asia. Furthermore, the firm taps into the highly educated Dutch talent pool for a variety of corporate and client-facing functions. These include client experience, employee support, operations, compliance, sales, finance, human resources and legal services.
In addition, Velocity Global appointed Sander Poos as managing director of Europe based in Amsterdam. A Dutch native, Poos brings 25 years of experience in sales and operations in the human resources and software-as-a-service (SaaS) sectors.
“New supported employees in Europe represent close to half of our global onboardings this year, a 40 percent increase over the first eight months of 2019,” said Poos. “I am excited to lead European growth for Velocity Global and our clients.”
About Velocity Global
Velocity Global is the leading provider of global employment solutions that has reinvented the way companies expand overseas. With unrivaled expertise in over 185 countries, Velocity Global delivers end-to-end services and best-in-class support to help companies confidently navigate the entire lifecycle of international business. To ensure a compliant, efficient, and flexible international expansion, Velocity Global provides a comprehensive suite of global services that includes International PEO, Entity Setup and Support, Global Talent Acquisition, Immigration, and Consulting.
Source: Business Wire
9 September 2020