Roku Establishes Office in Amsterdam to Bolster International Growth
The TV streaming company expands its presence in the Netherlands, creating space for new jobs
US-based Roku has announced that it is establishing and investing in an office in Amsterdam. The Silicon Valley streaming company is expanding its existing presence in the Netherlands – one of the world’s top hubs for media and tech – to help support its international growth. Located in the center of the city, Roku’s Amsterdam office will house up to 150 employees and focus on diverse business operations.
“TV streaming is a global phenomenon, and international growth is a key focus area for us,” said Arthur van Rest, VP International at Roku. “Attracting the right people is crucial to our success, and we believe that the Netherlands has great talent and expertise. We will be looking to hire across various functions, from marketing and business development to finance and legal.”
The Netherlands gives Roku access to the world-class Dutch media and tech ecosystem
Roku joins international companies such as Netflix, Discovery, NEP and MediaMonks that have set up operations in the Netherlands. Media companies in the Netherlands benefit from one of the most advanced digital infrastructures in Europe, a well-connected creative & media ecosystem and a renowned tech sector that pioneers game-changing innovations. In fact, the Netherlands is the world’s third-largest exporter of TV formats and consistently ranks as one of the top digital economies in Europe.
Amsterdam Deputy Mayor Victor Everhardt welcomed the news, remarking: “Amsterdam is solidifying its position as a leading European hub for media and tech companies. Our good physical and digital infrastructure helps businesses grow their international presence quickly. An innovative company like Roku is a strong addition to our vibrant tech and start-up scene. It will also create a lot of opportunities for our diverse talent pool.”
Founded in 2008, Roku is currently the leading TV streaming platform in the United States, by hours streamed. The company’s platform allows consumers to stream Netflix as well as thousands of free and paid streaming channels on their TV. Roku is available in more than 20 countries and serves 56.4 million active accounts as of September 30, 2021.
Source: Roku9 December 2021